Midea, a famous Chinese brand but probably never been aware of in other lands. This Chinese electrical appliance manufacturer decided to expand to a new market in New Zealand. Within a short period of time, they already achieved their target. Because they have been cooperating with Horntech digital marketing company to build up their branding and impression to the public.

Client:

Midea

Date:

2021

Website:

mideahomes.co.nz

Category:

Digital Advertising, SEO, Website Customize

Share Project:

What We Do

Horntech has provided a full online marketing service for Midea by helping them create customized websites. One of the most complex things about step into a new market is the local logistic system. When setting up Midea’s official website in New Zealand, one requirement was to accurately synchronize the website, internal ERP (Enterprise resource planning), and New Zealand’s local Trademe platform.

After discussed of Midea’s demands, Horntech came up with a unique marketing strategy by apply google ads; social media ads; and SEO services to make all of this possible.

Multiple Payment Options

With the help of several payment options for customers, it totally makes this process more convenient.

Integrated marketing

Midea’s website browsing users reached nearly 10,000 per month. 80% of new users and 50% of transactions.

Google SEO

By optimizing the search engine, the organic traffic of Midea’s official website has increased significantly in half a year. The number of website browsing users reached nearly 1,000 per month, and the transaction accounted for 10% of the total.